Nature Inc. by Raimu

"Nature Inc." is an attack against the facade attitude that is being assumed in almost every field; an invitation to avoid further branding nature to better capitalize on it and try to return to appreciate it as the best and greatest "factory" that has existed for eons; to regain possession of one's creative space, away from top-down policies.

The concept behind this album began to manifest itself from a growing frustration with the sheer commodification of all kinds of goods, arts, landscapes and even nature itself - think organic, miracle products sold at exorbitant prices even when they are provided almost free from mother nature-. I don't know if this derived from the excessive use of social media in recent years, from capitalism or from a growing individualism but an undeniable detachment from real life and from a certain awareness of our place on this planet is happening.

I myself have to somewhat commodify my music in order to release it to the world, so I feel a weird duality while trying to explain this concept.

As an artist, I think it's my job to express what I perceive about the world around me, and right now I can't hide a certain unease and disappointment. The best way I have to express myself is through music and this album as a whole is the perfect representation of that.

p.s. Don't worry, there's hope.

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Artwork by Yi Lo
https://www.artstation.com/zaverdore​
https://www.instagram.com/loyiart/​

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Production/Recording, Mixing & Mastering by Raimu

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Thanks for listening and supporting my work <3

LoFi / Chillhop producer.
"Trying to speak without talking"

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