28 by Komplex

Komplex Live Cinema Group
presents
"28"

Augmented Reality Interactive site-specific urban storytelling

Presentation of the project "28", path and production process, communication tools.
Komplex is composed of : Mariano Equizzi (writer, director) , Luca Liggio (producer, editor), Paolo Bigazzi Alderigi (Composer, Producer, Sound Designer).

Komplex, 28 is a transmedia project defined in the 'sphere of Post Cinema, as the result of a production path derived from a continuous research on media formats and language.

We have been talking about "New Media" for a long time, with "28" Komplex proposes a 'contemporary investigation of content and container.
A cyberpunk-tinged psycho-noir story, which declares its aesthetic identity as akin to the world of stret-art, graphic novels, Videogames, and Situationism, scattered in urban spaces that become the new screens revealed by augmented reality.(through use of the APP "Aurasma").

The main paradigm that connects form and content, lies in the fruitive mode that requires participation, connection, performance, instead of mere broadcasting.

An expanded Cinema as an extension of the body echoing the words of Marshall Mc Luhan, who
on the occasion of "28" connects the writings of Leonardo Sciascia and William Gibson.

A direction not merely cross-media, multi-format, but definitively transmedia between content and fruition.

ONDE Electronic Culture.

Iter-Research
Music
&
Transmedia Publishing

digital division.

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