Hold Fast by Mac Lloyd

Throughout the album Lloyd blends elements of Blues, Neo-Soul and Americana to fine effect. It is a deeply introspective,
textured body of work tackling a number of difficult subject matters such as addiction and depression, as well as aspirational
stories of fatherhood and character redemption. Lloyd’s distinctively gritty baritone is at the forefront throughout as it soars
effortlessly over sliding guitar solos and smooth, sultry soundscapes. On this release, Lloyd is not afraid to defy genre and
strip down many philosophical musical walls by displaying his vast and increasingly impressive instrumental, compositional,
lyrical and production talents. The album may be informed by old sounds and forms, yet these familiar tropes feel fresh
thanks to Lloyd’s idiosyncratic splicing; a cross-cultural, pan-genre sensibility that speaks to the modern world as a whole.

Talking about the release, Lloyd elaborates, “Hold Fast is about my progression as a person and a musician through the
years. ‘Hold fast’ is the McLeod family motto and has multiple meanings that apply to the narrative of this album. One of
which being to persist in something despite facing adversity and hardship. Since becoming Mac Lloyd I have faced many
changes and challenges in life, overcoming addiction, losing loved ones and family members, meeting a lifesaver of a
partner, becoming a father, becoming homeless whilst trying to raise a family, etc. but throughout all of this I continued to
create and release music. Besides my incredible family, it was one of few things that helped me continue and process
everything that has happened, or was going to. The album centres around a myriad of mental health matters and how
substantial events can help to shape us or break us down as people.

MAC LLOYD.

LEADER OF THE MELANCHOLIC SOUL CLUB

'OVER THE MILL' OUT NOW 🧭🎞️