JUCO by earoh

Los Angles-based DJ and Producer, earoh, flips the theme of self-sabotage into inspiration on his most recent EP, JUCO. Through the lens of college athletics, this 10-track, 20-minute instrumental EP works to address the notion of resting on you laurels. By rejecting inaction and complacency with past accomplishments, the collection poses the question: what do the trophies of our past bring to the present?

"CAN'T HELP MYSELF" MUSIC VIDEO: https://www.youtube.com/watch?v=u5O0mkM1MT4

There is a fine line between celebrating your accomplishments and resting on your laurels. JUCO finds L.A.-via-Minnesota DJ/producer Earoh jettisoning his recent past. It’s a conscious move away from the hazy, medicated bounce of his cohesive and excellent 2018 debut, Ambien Moon. The eclecticism therein reflects the diversity of music in L.A. With “Can’t Help Myself,” he chops, pitches, and arranges R&B and soul samples atop swinging drums. This is peak roller rink bounce, a track best enjoyed while gliding along a strobe-lit parquet floor.

“Erwin Mervist” blends the hydraulic, bumper-to-concrete percussion of L.A. street rap with alternately plinking and floating synths. And “Bobby Bruce” is a product of the city’s beat scene, the clipping and skittering percussion combined with resonant low-end and ethereal ambient melody: Think Nosaj Thing with a trap bent. JUCO does pull sounds from outside of the city—see the slow funk and swing (also read: swang) of Texas-leaning “Private Language”—but L.A. has always projected influence as much as it’s subsumed the influences of transplants like Earoh." - Max Bell, The Best Beat Tapes on Bandcamp: September 2020: https://daily.bandcamp.com/best-beat-tapes/the-best-beat-tapes-on-bandcamp-september-2020

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