Ignore by Betts(JP)

When people sense an imminent threat, they may attempt to evade it through the act of “ignoring.” Even though they understand that ignoring the situation won’t resolve it, they unconsciously rely on this method.

Similarly, when an organization collectively ignores a specific individual, it may appear aggressive at first glance. However, this behavior can often be understood as a defensive reaction to perceived internal or external threats.

Ignoring is the easiest defensive mechanism available to people, and the temporary sense of calm it provides is remarkably powerful. However, precisely because of this calming effect, ignoring tends to become addictive. Once people begin to rely on it, they may find it increasingly difficult to explore alternative ways of dealing with challenges.

How about you? Could it be that you are unknowingly living a life reliant on ignoring things?

This work explores the theme of “ignoring,” depicting the complex emotions of individuals who, confronted with mounting threats and stress, seek psychological relief by resorting to this method amidst their inner struggles.


Ignore 01
Threats that linger quietly, waiting in the shadows of awareness.

Ignore 02
The delicate tension between escaping discomfort and amplifying unease.

Ignore 03
A shield of silence, forged by instinct to protect against unseen harm.

Ignore 04
The fleeting comfort found in looking away, where peace and denial intertwine.

Ignore 05
A fragile reliance on absence, and the echoes it leaves behind.

A Japanese ambient artist blending environmental sounds and guitar. His albums follow a strict rule: five tracks, each exactly 9:58. The works remind listeners that everything is part of the environment. Notable releases include Rumor, capturing memories tied to rumors, and Moire, reflecting human emotions and existence through the rise and fade of ripples

betts-jp.tokyo
Instagram